Corporate Eye

Archive for September, 2014

Being rejected in life is a normal thing that happens to everyone once in a while.

It’s not much different in the corporate world. I remember when I received rejection letters in the past. Somehow the content was always very similar, they included words such as “unsuccessful”, “unfortunately”, “unable to consider you for this position”, “regret to inform you” etc. That’s surely something that nobody enjoys reading. Therefore, I would like to provide you with … Read the rest

selfie smartphone instagram

Do you use Instagram for brand marketing? While it’s not the top social media tool used for marketing, it can be very effective in building brand awareness, communicating brand experiences, and developing brand perceptions among consumers.

Recently, Dan Zarrella of Hubspot conducted a study to try to determine how to get more followers and likes on Instagram. Brand marketers, listen up. There is some really useful information in the data.

Zarrella studied nearly 1.5 million … Read the rest


New research from the Chief Marketing Council (CMO) and SAP reveals that most marketing executives agree on three specific things.

First, nearly 3 out of 4 of them (73%) agree that customer centricity is critical to success for the business and for their own roles.

Second, nearly 9 out of 10 of them (86%) agree that customer centricity is not high for their businesses.

Third, nine out of 10 marketers agree that their customers would … Read the rest

brand storytelling

How do you come up with ideas for brand storytelling? Buyer personas can become characters and consumer problems can become story conflicts, but brand stories should cover external and internal stories. To effectively communicate your brand promise through brand storytelling, you need to tell the whole story.

This is where your company culture can become a source of many brand story ideas. A powerful company culture that executives truly live and which trickles down through … Read the rest