Nearly three out of four brand marketers (71%) who use video as a form of marketing content agree that brand video content converts better than other content, such as text and image content, sales, and downloads.
That comes from the Video Content Marketing: Identifying Metrics and Measuring Impact study conducted by Demand Metric for Vidyard. Of the 235 B2B marketers who responded to the study survey, 86% are actively measuring the effectiveness of their video … Read the rest
How do you win consumers to your brand?
Winning people to your brand is based significantly on emotion and persuasion. With that in mind, let’s see how Dale Carnegie’s famous 12 principles to win people to your way of thinking apply to branding.
Brand consistency is critical to brand success. All brand communications and experiences must be consistent with the … Read the rest
Consumers follow brands on social media. However, consumers also unfollow brands on social media. In other words, getting social media followers is often the result of short-term, tactical efforts rather than long-term, sustainable, and strategic initiatives to build consumer brand loyalty.
This data comes from a recent survey by 140 Proof of U.S. mobile users between the ages of 18 and 59. Specifically, 61% of respondents reported that they had unliked or unfollowed a brand … Read the rest
Twitter has been ranked as the top U.S. company for culture and values according to the 2014 ranking of the top 25 companies for culture and values by Glassdoor. The ranking is based on insights from company employees. Twitter employees calle the company, “the best place I have ever worked,” and described it as having an “amazing culture.”
What makes the culture so amazing at Twitter? According to one employee, “I love how the 10 … Read the rest
One year in, what lessons are there to learn about implementing the new strategic report?
At Communicate’s next conference in London, Evolution of the Annual Report, which will take place in early October, attendees will hear from a variety of speakers to find out how the first year of the new-style report has gone, and to hear best practice advice for next year’s reporting cycle.
We love to discover new best practice, and … Read the rest
