Corporate Eye

Archive for July, 2014

growth marketing automation

For brand marketers, automating processes does more than save time. It also increases lead generation and conversions. That means an investment in marketing automation can increase sales revenues.

A new study by Ascend2, the Marketing Automation Benchmark Summary Report, found that of marketers who are already using marketing automation, only 7% believe that it has not be successful in helping them to achieve important objectives. More than one in three marketers (69%) who responded … Read the rest

mouse click web traffic

Where does traffic to your branded website come from? Check your analytics data and it’s highly likely that Facebook will be near the top of the referrer list. That’s because Facebook now accounts for nearly a quarter (23.9%) of all traffic to websites. In other words, social referrals, particularly social referrals from Facebook, are getting more important every day.

This data comes from the 2nd Quarter 2014 Shareaholic Social Media Traffic Report. The study … Read the rest

digital shopping cart

According to a new infographic from Baynote, data plays an important roe in the online purchase path (see the infographic at the end of this article), but few companies are effectively navigating through the opportunities and roadblocks that all of the data creates.

The infographic breaks the online path to purchase into five distinct steps: discovery, research/intent, interest/checkout, after the sale, and path to purchase future considerations.

Let’s take a look at some of the … Read the rest