For brand marketers, automating processes does more than save time. It also increases lead generation and conversions. That means an investment in marketing automation can increase sales revenues.
A new study by Ascend2, the Marketing Automation Benchmark Summary Report, found that of marketers who are already using marketing automation, only 7% believe that it has not be successful in helping them to achieve important objectives. More than one in three marketers (69%) who responded … Read the rest