Corporate Eye

Archive for May, 2014

blogs vs traditional media

Nearly every social media marketer today is using original content to promote brands. According to the 2014 Social Media Marketing Report from Social Media Examiner, 94% of social media marketers are using original text content in their brand marketing initiatives.

In fact, 58% of social media marketers who responded to the survey ranked it as the most important form of original content, and 81% of survey respondents reported that they plan to increase their investments … Read the rest

google droid robot on apple ipad

The 2014 BrandZ Top 100 Most Valuable Brands ranking has been released, and Google came out on top, bumping Apple from the top spot which it stole from Google in 2011. Google’s brand value is estimated at $158 billion, an increase of 40% over 2013. Apple’s brand value in 2014 was reported at $148 billion, a decrease of 20%.

Technology brands dominate the 2014 list in terms of brand value dollars, and technology and … Read the rest

barcode scanner retail price checking

Today’s retail experience is very different from just a few years ago. The integration of mobile into the retail experience has expanded, and the relationship between consumers and brands happens as much through the physical environments inside retail stores as it does in a consumer’s hand through a mobile device.

As a customer stands in a retail store, he is faced with a myriad of brands. That hasn’t changed. However, price checking, coupon searching, and … Read the rest