Corporate Eye

Archive for October, 2013

cookie jar

Google, Microsoft, Apple, and Facebook stole the web cookie from the cookie jar, and if these online giants have their way, the entire web cookie tracking ecosystem will slowly die.

Over the past ten months, Google, Microsoft, Apple, and Facebook have all implemented technologies to bypass cookie dependence for tracking consumer behavior across devices. Google, Microsoft, and Apple are using unique identifier codes to track consumers who use their tools, sites, apps, smartphones, and tablets. … Read the rest

walmart solar energy

For the second year in a row, Walmart took the top spot as the most solar brand in the United States as part of the annual Solar Means Business report released by The Solar Energy Industries Association and The Vote Solar Initiative. The report ranks the U.S. businesses that are the leading corporate solar users, and in total, Walmart has almost double the solar capacity of any other company.

The top 25 solar brands, according … Read the rest

There’s no reason not to be embracing all the potential that social media tools like Skype, LinkedIn and Twitter offer those in recruitment and they are immensely useful not just for generating interest in a recruitment process, but actually delivering it too. True to form, we’re seeing more and more social media being slipped into the interview process as well and now almost all Top 100 recruiters are incorporating some kind of remote interview – … Read the rest


Who are the people who influence your customers as they make the journey from awareness of your brand to purchasing it? Influence has become a fundamental part of branding in recent years, particularly as it relates to social media and content marketing. Traackr, a social media and influence company, released an ebook, “Help! Who Are My Influencers?” which offers an easy-to-follow and easy-to-implement three phase process to identify influencers.

The ebook also explains how to … Read the rest

The job application is something that becomes pretty familiar to most final-year students and the volume of forms the average graduate completes is quite outstanding. Given that the average form requires around seven questions to be answered in four or five hundred words and that students could write ten forms, the application form can quickly become more of a burden than a dissertation! In fact, a bad application form will usually just result in a … Read the rest