Today, consumers can look at websites on a wide variety of devices from traditional desktop computers to smartphones and tablets. In fact, comScore estimates that by 2017, tablet shipments to consumers will surpass desktop shipments. Already, mobile advertising makes up 41% of Facebook’s revenue and 25% of YouTube’s revenue. You can follow the link to learn more statistics that support a mobile-first strategy.
The world has gone mobile and brand advertisers and brand publishers … Read the rest