Corporate Eye

Archive for August, 2013

Nearly one in two U.K. internet users between the ages of 18 and 24 choose to use social media sites like Facebook and Twitter to search for online content rather than search engines like Google. More than one out of three U.K. internet users between the ages of 35 and 44 choose social media over search engines, and nearly one in four between the ages of 35 and 44 choose social media over search engines … Read the rest

While B2C organisations are adopting social media marketing strategies at a fast pace, much of the B2B world is being left behind, with many of these companies believing that their potential customers do not spend time connecting with brands on these kinds of websites.

However, Forrester found that 100 per cent of business decision-makers are using the likes of LinkedIn and Facebook for work purposes, with the vast majority reading brand blogs, watching videos and … Read the rest

mother laptop

Research has shown again and again that women make or influence the vast majority of purchase decisions, and mothers who spend time online have become a coveted target audience that brand marketers are trying hard than ever to reach. However, messages and campaigns are still missing the mark.

New research from Burst Media reveals that the powerful “online moms” audience is more savvy and decisive than ever. Citing statistics from the U.S. Census Bureau, Burst … Read the rest

honda civic

Honda is rolling out a new tagline in the United States that urges consumers to “Start something special.” Mark Rechtin of Automotive News reports that the new tagline is intended to build deeper relationships between consumers and the Honda brand, and it will be used across all advertising beginning in the fall.

Ads rolling out later this year will focus on the reasons why owning a Honda is “special” with a reliance on audience psychographic … Read the rest

email marketinhg network

The new Gmail Tabs feature, which rolled out to all users last month, appears to be having a negative impact on email marketing open rates. That’s according to research from MailChimp and is the opposite of what research from Return Path found. However, there is a reason for the discrepancy. Let’s take a closer look.

The Return Path study looked at email open rates during the week after Gmail Tabs rolled out fully. The MailChimp … Read the rest