Corporate Eye

Archive for July, 2013

stopwatch

A recent study from comScore found that 54% of display ads were not seen, which as you can imagine, is bad news for advertisers trying to get their brands in front of online audiences. In fact, the results could be much worse for advertisers. The comScore study recorded any ad that was at least 50% on screen and visible on screen for at least one second. How many advertisers would be happy if consumers saw … Read the rest

new_york

Fortune 500 companies are actively using social media more in 2013 than ever before. According to research from the University of Massachusetts Dartmouth, every form of social media activity tracked among Fortune 500 companies since the research was first conducted in 2008 grew this year, including the use of corporate blogs, Facebook Pages, Twitter, YouTube, and Pinterest. Fortune 500 companies are also active on Google+, Instagram, and Foursquare.

According to the research report authors, Twitter … Read the rest

push pins pinterest

On Friday, Pinterest announced the release of two new features that leverage the massive amount of data it has at its disposal about its growing user audience. By analyzing both the content users pin and like on Pinterest as well as sites they visit outside of Pinterest that have the Pin It button, Pinterest will provide more personalized recommendations for additional content that users might like.

According to an article on the Pinterest blog, … Read the rest

email marketing message

Hundreds of millions of people around the world use Google’s email application, Gmail, to send and receive email messages each day. At the same time, brand marketers around the world are trying to connect with consumers through email marketing.

As a result, it’s safe to say that a large number of Gmail users receive email marketing messages, and until now, those marketing messages appeared in each user’s Gmail inbox mixed in with all of the … Read the rest

credit card shopping

HSN has come a long way since the early days of home shopping and HSN.com, and the HSN marketing team wants to make sure women know it. With a complete rebranding, HSN will be positioned as the hero to women who think the brand is outdated. The HSN rebranding makes a specific effort to attract younger women through the use of updated packaging, taglines, fonts, television scripts, and more.

The new tagline simply states, “It’s … Read the rest