Corporate Eye

Archive for May, 2013

keyboard report

Social Media Examiner has released its annual Social Media Marketing Industry Report and the 2013 report highlights some interesting insights. Most importantly, the majority of marketers are convinced that social media marketing is essential but they aren’t confident that their social media marketing efforts are effective.

Taking a closer look at the key findings, an overwhelming 86% of marketers who responded to the study survey believe that social media marketing is important for their business, … Read the rest

Today’s post comes from Mitch Perkal, who offers some thoughts on managing your relationships with your customers.

Leveraging Social Media for Customer Relationship Management

As individuals continue to use social media more and more as their primary means of communication, it is essential for businesses to stay ahead of the curve. In today’s world, it is important that all companies have a robust and wide reaching social presence. If customers are using these media for … Read the rest

Since 1942, when Roy Plumley came up with the Desert Island Discs format, people have been refining their pick-list for their top 8 pieces of music, just in case they are invited to be a castaway on the BBC’s desert island.

Once down to 8 tracks, they have to choose just 1 as their ultimate desert island disc.

No doubt each variant of someone’s list represents just a snapshot, and if asked a little later, … Read the rest

brands that will die in 2014

24/7 Wall St. has released its annual list of the well-known brands that it predicts will disappear from the U.S. marketplace within the next 18 months. The brands on the 24/7 Wall St. list of brands that will die in 2014 suffer from one or more of the following problems: declining sales, rising costs, lost customers, withering market share, disclosures by the parent company that a brand will go out of business, and companies that … Read the rest