Corporate Eye

Archive for February, 2013

social networking mobile icons

Unless your target consumer audience is over the age of 64, the majority of them are using social networking sites like Facebook, Twitter, and LinkedIn. In fact, 67% of online adults use social networking sites according to a December 2012 study by the Pew Internet and American Life Project, so there are few (if any) businesses, brands, or industries that can claim their customers aren’t online and active in social media.

Brands need to … Read the rest

corporate-citizenship

One of the blogs I keep my little beady eye upon is “Civilising the Economy” by Marvin Brown, professor of business ethics at the University of San Francisco.  You can get  a measure of the man and his writing from the blog’s strapline:

My goal here is not to think outside the box but change the box we think in.

Anyway, a recent post he’s put up is about developing a new course on the Read the rest

talking-listening

Online “talking” has long been synonymous with online presence. Since the rise of social media, it’s been blogs, tweets, and posts that have been the indices of choice when it comes to  Social Media analytics.

But what about online listening?

Online listening has taken a backseat to online voice. In fact, online listeners have even garnered the derogatory label of ‘lurkers’ and “freeloaders who leech the energy of online communities without offering anything in return”.… Read the rest

calculation

A new study by the Interactive Advertising Bureau (IAB) and Nielsen provides strong evidence that shifting television advertising dollars to online advertising drives positive results.

In “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness,” it is reported that a 15% shift in media spending away from television and toward online drives increases in brand recall, reach, and the effectiveness of that reach.

Furthermore, combining online advertising … Read the rest

technology

Occasionally (just occasionally) I get mistaken for a rabid anti-corporate watermelon* who froths blood at the mouth and would give the most ardent exorcist a run for their money.

Not a bit of it.  It’s just that I’ve had it bred into me that if you create nexuses (nexii?) which are too large they become catastrophic single points of failure… as evinced very neatly by the ongoing banking crisis.

However there is also something to … Read the rest