Big data has been a hot topic for a couple of years, and brands are finally finding ways to tap into big data and leverage it to drive revenue. We’re still a long way from getting everything out of big data that it has to offer, but with companies creating positions like Data Architect and Chief Data Officer, the importance of collecting and using big data should continue to grow well into the future.
As … Read the rest
According to the “Seriously Social” research report from Warc, social media marketing campaigns are too short, too siloed, and too hard to track. This determination came from a study of 800 marketing campaigns that included a social media tactic, which won significant industry awards. Brands like American Express, Walmart, Virgin Mobile, and AT&T were represented in the study.
The “Seriously Social” report found that social media marketing is being included in more campaigns, but … Read the rest
“I am not a big fan of the prefix “neo”,” writes James Murray, editor of Business Green
“It makes me think of Nazis…
“Marxists …
“and Keanu Reeves in the Matrix.”
Granted, anything which reminds you of Keanu Reeves is generally worth avoiding, the Matrix doubly so because it’s got Hugo Weaving’s clodhoppers all over it as well. He was a rubbish Elrond, period.
But I digress.
These words are the opening of a rather … Read the rest
There is no doubt that mobile advertising is a critical component of a brand’s integrated marketing plan, but developing mobile ads isn’t easy. With the proliferation of devices and multiple operating systems, mobile ads that look great to one consumer might look terrible to the next. As a result, mobile ad unit inventory is a jumbled mix that keeps growing, mobile ad CPM rates are very low, and mobile marketers aren’t happy.
Making matters worse … Read the rest
Press releases have been the main tool of the marketing and PR trade for as long as marketing and PR have existed. Originating from the early 1900s, the press release has undergone some superficial format changes but the underlying purpose remains almost unchanged.
However, in recent years the press release as we once knew it—a paper document sent to news publications in order to promote a company’s recent achievements—has undergone a major change. As the … Read the rest