Corporate Eye

Archive for November, 2012

holiday shopping mall

Last week was a huge week for retailers as shoppers ushered in the holiday shopping season by taking advantage of big sales.

With big sales and lots of shopping happening, it makes sense that retail brands got a lot of exposure in social media conversations last week. However, it wasn’t expensive commercials or big sales that people were talking about on sites like Twitter and Facebook.

According to the Advertising Age Brand Chatter Chart (powered … Read the rest

Landfill free benefits


(This is the second of two posts looking at nine website metrics which can be used to achieve zero landfill waste and is based upon General Motors’ blueprint for achieving zero landfill waste.  You can read part one here).

Strengthening Supplier Partnerships

All businesses large and small have suppliers, so you should look upstream to try and work co-operatively with your suppliers to eliminate waste.  For example, useful discussions can be had around … Read the rest

digital advantage capgemini consulting

According to research by Capgemini Consulting and the MIT Center for Digital Business, there really is such a thing as a “digital advantage,” and companies that have it experience significantly better financial performance than less digitally capable companies.

The research included over 400 companies around the world from Europe, the United States, Latin America, Asia Pacific, The Middle East, and Africa. A variety of industries were also researched, including technology, banking, insurance, telecoms, consumer packaged … Read the rest

Nine steps to zero landfill waste

The car industry is caught between a rock and the proverbial hard place.

Petrol is now seen as horrible and polluting … not only is it responsible for pumping ever more carbon dioxide, the world’s top cause of global warming, into the air but the particulate emissions are being linked to everything from asthma to cancer and are making cities progressively unhealthy.

Of course you can go electric, but that’s not much better.  There … Read the rest

social media advertising

While marketers continue to try to find the best ways to target consumers through social media and how to access metrics to calculate true ROI from social media marketing initiatives, the ambiguities around the social media industry haven’t deterred brands from investing in social media ads. According to forecasts from BIA/Kelsey, U.S. social media ad revenues are projected to increase from $4.6 billion in 2012 to $9.2 billion in 2016. That’s an impressive compound annual … Read the rest