Corporate Eye

Archive for September, 2012

unique-selling-point

In marketing there is a concept known as the “hook”, which is the theory that a product or service needs to have a catchy saying or phrase to grab customers’ attention. An extreme example of this is the story about American popular/country singer Mac Davis who after one of his songs was rejected by his record label because it didn’t have a hook, got mad and wrote the song, “Baby Don’t Get Hooked On Me” … Read the rest

retail shopping

The Fitch 2012 Joy of Shopping study reveals that 54% of shoppers prefer to do their shopping in brick-and-mortar stores over any other channel. 50% of respondents to the global survey indicated that they prefer to shop on the web. Both channels rate significantly higher than mobile app shopping (13%) and social media shopping (7%).

However, there are some regional differences in consumers’ preferred shopping channels. Internet shopping is far more popular in emerging markets … Read the rest

Hayat Sindi PopTech 2009

Think Saudi Arabia: think oil.

Which isn’t surprising.  The country’s home to Al-Ghawar, the world’s largest oil field which pumps out a stonking 5 million barrels of crude oil per day.  Ironically (or perhaps fortunately?) it lies under the world’s largest single stretch of sand, the Rub’ al-Khali or “Empty Quarter” which covers over a quarter of the country.

The country has some other more surprising “world’s largest” facts: it’s the world’s second largest country … Read the rest

recruitment-questions

It’s easily forgotten that the recruitment process is a two sided affair. Though it’s primarily a way of attracting appropriate people into your business, it’s also your chance to make a good first impression. Many graduates will have had only a taste of the sort of workplace they’re applying for, and the type of application form or interview experience they receive will really set their expectations.

If thought is given to the recruitment process, the … Read the rest