Corporate Eye

Archive for August, 2012

video globe

Given the ever-increasing importance of video to the corporate website, I invited Neil Davidson to talk about creating the right tone of voice in your corporate videos. Neil founded My Web Presenters, which has won a number of awards over the last 20 years, so he knows a thing or two about video…

Over to you, Neil

How to judge the tone of your corporate videos

Getting the tone of your corporate video right will … Read the rest

iphone ipad

There are 6.5 billion mobile phone subscribers in the world, but according to a survey of 1,660 of those mobile subscribers during the second quarter of 2012, only 34% are loyal to their mobile carriers, meaning they’ve stayed with the same mobile service provider for more than five years.

That’s according to the study report by the Chief Marketing Officer (CMO) Council and Ricoh. Not only do mobile phone subscribers lack loyalty to mobile carriers, … Read the rest

pressfeed infographic

Journalists and bloggers aren’t getting what they want from brands, which means brands are getting less publicity in media stories. That’s the primary finding from the PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey. Today, journalists and bloggers find stories in different ways and expect story sources, like corporate newsrooms,to provide more than a bit of text if they want to see their brand names in media coverage.

The problem for corporate newsrooms … Read the rest

senior-computer-user

According to the U.S. Census Bureau 2012 Statistical Abstract of the United States, adult Internet users over the age of 65 jumped from 28% in 2005 to 42% in 2011.

Although this is an substantial jump in Internet usage among older adults, over 50% of this age group is still not benefiting from the Internet. Why?

There are several proposed reasons why millions of the elderly still do not use the Internet, computer anxiety being … Read the rest

age of apps infographic thumbnail

The past, present, and future of mobile apps, including branded apps, are depicted visually in an infographic from Neolane, which is shown below.

The Age of Apps infographic starts in 1993 when the first touchscreen phone debuted by IBM followed nine years later in 2002 with RIM’s first BlackBerry device. Fast forward just five years later to 2007 and Apple debuted the revolutionary iPhone. One year later in July 2008, Apple launched the App … Read the rest