Corporate Eye

Archive for July, 2012

london olympics 2012

Test Becoming a brand sponsor of the Olympic Games is an expensive investment, and that investment doesn’t usually lead to an immediate uptick in sales. Instead, Olympics sponsorship typically delivers more long-term value in terms of increased brand awareness and reputation.

In fact, it could be argued that employees get more excited about Olympic Games sponsorships (and clients who often get free tickets to Olympics events thanks to those sponsorships) than consumers. Results from a … Read the rest

twitter social media

Is your company ready to respond to a social media threat that could damage your company and brand reputation? Surprisingly, research from eMarketer found that only 40% of corporate communications professionals believe their companies are prepared to respond to a social media-based threat effectively.

As if that’s not bad enough in 2012, only half of companies included in eMarketer’s research used social media to track and respond to consumer conversations and feedback.

First, take a Read the rest


Thinking of using a leaf in your brand’s new logo design? You might want to think twice about that decision, because it’s not unique. That’s according to data from the U.S. Patent and Trademark Office as analyzed in James I. Bowie’s new blog, Emblemetric, which uses quantitative analysis from USPTO data to decipher and report logo design trends.

Nearly 3.8% of logos use a leaf in their designs (that includes generic leaves only, not … Read the rest

In my last post I talked about the role of financial theory in dictating that more forward-looking information be provided by investor relations.

In short, if financial theory holds that that the value of a firm is equal to the sum of its future cash flows, discounted back to a present value, then one of the jobs of investor relations is to provide enough forward-looking information to investors to allow them to make reasonable estimates … Read the rest

budget investment

There is no set rule related to how much brands should invest in social media marketing, but currently, the majority spend less than 20% of their market budgets on social media. That’s according to a study by Advertising Age and Citigroup that found 49.5% of U.S. marketers spent between 1%-10% of their marketing budgets on social media and another 19.0% spent between 11% and 20% of their budgets on social media.

The most surprising discovery … Read the rest