Consumers are using more devices to access more content every day. Where should your brand be? What platform should you focus on? The answers are — everywhere and all of them.
As recent data from Nielsen proves, consumers aren’t single-device dependent anymore. Instead, they’re using multiple devices, and they’re using those devices at the same time.
Nielsen reports that in the last 12 months, smartphone penetration increased by 34%, tablet adoption was up by 400%, … Read the rest