Corporate Eye

Archive for May, 2012

logo quiz android

Time to have some fun with branding. After all, branding is a creative process, and we need ways to keep our creative juices flowing! For most of us who work in the world of branding, it’s a bit of an addiction, and we feel more for logos than people who don’t share our addiction. Fortunately, there are ways to feed our branding addictions, even when we’re on the go.

Thanks to some really cool logo … Read the rest

corporate presentation

I invited Andrew Brammer, a Distinguished Toastmaster from Toastmasters International, to write a guest post for us about storytelling in corporate presentations. You’ve almost certainly heard of Toastmasters, a worldwide organisation that teaches public speaking, leadership and communication. If you’ve not yet discovered them, do follow the links to find out more.

Over to you, Andrew!

How Stories Can Be Essential For The Corporate Presenter

What have Johnny Rotten, Tracey Emin and Samuel Beckett all … Read the rest

huffington post logo

The Huffington Post is known for its relentless pursuit of mastering search engine optimization techniques and creating content that people want to read. Now, The Huffington Post wants to give extend that expertise into a new revenue opportunity by creating content sites for brands. Ad Age reports that the new content sites will likely be white-labeled versions of the Huffington Post publishing platform, and brands could either manage the sites themselves once they’re up and … Read the rest

ibm ceo study booklet

Traditional marketing practice for years has placed face-to-face as the number one method of interacting with consumers with websites coming in second place. However, new research by IBM, which surveyed over 1,700 CEOs across 18 industries and 64 countries, reveals that CEOs expect social media to steal the second spot within three to five years. Traditional media will plummet to the bottom of the hierarchy of customer interaction methods during that time.

At the … Read the rest