Successful brands evolve with the environment and with their audiences. That’s what consumers expect. A stagnant brand is likely to, well, stagnate. Of course, there are exceptions to every rule. In this case, Coca-Cola is that exception.
Yes, the Coca-Cola brand has evolved with new slogans and advertising. The company has even launched a variety of successful (and not so successful) brand extensions. However, the core Coca-Cola brand has changed little in the 126 years … Read the rest