Corporate Eye

Archive for April, 2012

(This concludes the Ten Principles for a New Economy series, based upon the New Economy Network publication Principles for a New Economy“.  Part one and part two looked at the Ten Principles in detail; this post looks at four things a new economy should NOT be.)

The first two posts in this series looked at Ten Principles for a New Economy and how these could fit into today’s business environment.  This last post looks … Read the rest

For brands, influence matters. It really matters. But how does a brand gain influence and develop an audience of influential brand advocates?

Amplify created a short film called FanCulture that explains how the relationship between brands and consumers (i.e., fans) grows and how that relationship evolves into increased influence. The video features branding experts and academics as well as “superfans” of brands. Amplify says that the video is intended to help brands learn how to … Read the rest

(This post follows on from Ten Principles for a New Economy 1/3 and covers the second 5 principles in the New Economy Network’s Principles for a New Economy (PDF) )

Taming Finance

“All monetary systems and financial institutions shall be regulated as essential public utilities for the benefit of society as a whole, and for nurturing the real economy.”

The two key phrases here are “essential public utilities” and “real economy”.

One core reason there … Read the rest

click through

For years, marketers have relied on two primary ways to track the ROI of online display ads — clicks and impressions (based on how many times the ad loaded regardless of whether or not a person actually saw it). New research from comScore and Pretarget suggests that relying on clicks and traditional display ad impression measurement is a bad idea.

According to the research report, these metrics don’t account for the number of people who … Read the rest

One of the wonderful things about the new networked globalised economy is how you suddenly discover the links which exist between one business and another.  This can have both productive and detrimental effects on a business, depending upon your point of view.

For example, take Apple’s highly publicised involvement with Foxconn.  The good side is that Foxconn allows Apple (and other tech manufacturers) to access the cheap Chinese technology manufacturing market.  The bad side is … Read the rest