Corporate Eye

2012 Brand Marketing Recap – 34 Brand Stories That Got People Talking

calendar imageWhat brand marketing tactics were hot in 2012 and which were not? Which brands were doing cool things in 2012 and what trends changed the way brands are marketed?

These questions and more have been answered over the past 12 months here on Corporate Eye, and now, it’s time to recap some of the most interesting brand marketing stories of 2012.

Follow the links below to read about brand marketing stories that got people looking, listening, sharing, and talking in 2012.

Hot Brand Marketing Stories of 2012

Brands Doing Interesting Things in 2012

Brand Identity Work in 2012

Brand Marketing Infographics

What do you think were the most interesting brand marketing stories of 2012?

Image: Felipe Wiecheteck

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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