Corporate Eye

Archive for November, 2011

This weekend I was invited to run a workshop for medical students about building quality websites. Yes: medical students.

This was a conference for students running their medical school society committees – so, students from across the UK – and my session was for those with responsibility for their society websites this year.

Because every medical school and every MedSoc is set up slightly differently, each is different, but primarily the purposes of their websites … Read the rest

Just how much is each fan of your brand’s Facebook Page really worth? A new study by SocialCode puts the number at $9.56. As reported by AdAge, this number was derived from a study of over 5 million Facebook ads in multiple verticals which were placed by over 50 companies between May and September of 2011.

The research focused on the cost of getting new Facebook Page fans and on seven specific actions that … Read the rest

Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s 2011 State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, and 34% write product, service, and brand reviews.

Furthermore, bloggers are influencing each other a lot more than they were just a year ago. In 2010, 29% of bloggers claimed to be influenced by the blogs they read, but in 2011, that percentage jumped … Read the rest

Were you at Ethical Corporation’s Corporate Responsibility Reporting and Communications conference last week? If you weren’t, you missed a treat.

1 word

The word of the conference, had we been asked to choose one, would have been:


The number of times people urged that companies should display some humility in their corporate social responsibility reporting was striking…

1 central theme

Whether talking about reports, communications, stakeholder groups or engagement approaches, the clear message from … Read the rest

Each quarter, Millennial Media releases a report that tracks mobile marketing campaigns. The 3rd quarter 2011 report states that mobile advertising spending has grown across all verticals with 6 verticals growing over 140% in the past 12 months.

Fueling that growth during the past quarter was a 50% increase in local market targeting and a 78% increase in “post-click” options like the ability to watch a video.

The 6 verticals seeing the most growth in … Read the rest