Corporate Eye

Archive for September, 2011

This is Part Two of an examination of the 10 things a sustainability website should contain, based upon the Network for Business Sustainability’s list of 10 Things New Sustainability Managers Need to Know.

Click here for Part One.

6) How does the company measure its environmental impacts?

This is such a crucial question it’s often overlooked.  Every single sector, every single company, will have different environmental, social and sustainability impacts.  The current trend towards … Read the rest

Each year, CoolBrands ranks the coolest brands in the UK as determined by thousands of consumers’ votes and an Expert Council which includes marketers, fashion designers, artists, musicians, publishers, and more.

For the second year in a row, Aston Martin took the top spot with Apple holding on as the second coolest brand in the UK.

Both consumers and experts were instructed to evaluate brands based on six factors: style, innovation, originality, authenticity, desirability, … Read the rest

Board diversity is a hot topic at the moment: FTSE 350 companies have been asked to announce the percentage of women they plan to have on their boards in 2013 and 2015 by … well, now.

Of course, diversity isn’t simply about male/female: there are many more ways in which people can differ from each other, such as in age, background, education, experience, nationality… there are as many ways of being different as there … Read the rest

This month, British Airways launched its largest brand advertising campaign for a single decade as part of a 5-year business investment plan intended to benefit consumers. To kick things off, the company designed an updated, 3-dimensional version of its coat of arms, which is being reapplied to all planes in its fleet and will be used extensively in advertising going forward.

The launch includes a significant social media piece with YouTube video content that is … Read the rest

I’m not a betting man .. I get far too emotionally involved in things to be able to be objective enough.  For example: Oxford will *always* win the University Boat Race.  Always.  This is everything to do with me being brought up in Oxfordshire and nothing to do with anything else.

However, if I were a betting man I would put a small wager down that you’ve never heard of the Network for Sustainable BusinessRead the rest