Corporate Eye

Archive for August, 2011

Steve Jobs resigned as Apple CEO today via a letter which was published on Apple’s website. Later, Apple published a press release stating that Steve Jobs would stay on as Apple Chairman of the Board and Apple COO Tim Cook (who has been marked as Jobs’ successor for some time now) will take the role of Apple CEO.

This announcement is not a surprise to anyone who has been following the Steve Jobs and Apple … Read the rest

In 2009, brands in the United States spent $1.43 billion to advertise on social networking sites. In 2012, that number is expected to jump to $3.93 billion, which equates to an increase of 175%.

This year, brands will invest 10.8% of their total online marketing budgets to social media advertising. That’s quite impressive given the fact that the most popular social networking sites where ad dollars are spent, such as Facebook and LinkedIn, haven’t … Read the rest Read more

The Internet has been buzzing this week about Google’s announced $12.5 billion acquisition of Motorola. Most analysts believe that the deal will eventually get regulatory approval and the two brands will come together under one company — Google. However, financial analysts are split on how they feel about the acquisition and how they think the acquisition will affect Google.

According to AdAge, on the pro Google-Motorola merger side, analysts cite the following positives:

  • The acquisition
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I’ve written about crowdsourcing for business and brand building on the Corporate Eye blog before when I covered the story of the U.S. Department of the Interior turning to crowdsourcing for its new logo design and discussed the Yahoo! brand promise.

Now, it’s time to take a look at crowdsourcing visually – via a cool infographic.

As you can see in the infographic from (click here or click on the image to … Read the rest

What do you find the most valuable element of a conference?

For some, it will be hearing from experts about their experience; for others, it will be debate and panel discussion, or workshops and interactive roundtables; and for some, it will be the conversations held with other delegates in the corridors and over lunch – or late into the night!

Nick Johnson, of Ethical Corporation, contacted me to let me know about their 5th CR Read the rest