Corporate Eye

Archive for July, 2011

This week, Twitter announced on its blog that it’s rolling out an enhanced version of the promoted tweets program giving brands another chance to get in front of Twitter users. The question is how users will react to the new promoted tweets that will appear in their existing Twitter timelines with a small callout indicating the tweet is an ad as shown in the image below from Twitter.

The new promoted tweets feature is launching … Read the rest

July 27th marked the one-year to go date for the 2012 Summer Olympics in London. Sponsors are already dropping ads and highlighting their roles in the 2012 Games. According to MarketWeek, at least ten 2012 Olympics sponsors launched new ads and offers on July 27, 2011. The countdown to the Games has officially begun, and sponsors are ready to use that countdown as a form of tease marketing for their own brands.

Adidas is … Read the rest

It is time for a new corporate governance editorial focus. Why?

Corporate governance has a long history, perhaps beginning as far back as the 4th century BC, when the Chinese philosopher Mencius argued that it is acceptable to overthrow corrupt or unjust rulers, through the establishment of joint stock companies (perhaps as early as the 13th century, but certainly by the 17th century) and stock exchanges to facilitate the sale of stock, to the US … Read the rest Read more

It seems almost crass to hitch yet another article to the Murdoch dark star, but a quote the other day really sums up what this post is about.

I can’t remember who it was .. Matthew Parris perhaps (former Tory MP), or possibly Nick Robinson (BBC Political Editor).

Either way, the quote ran something like this:

You have to remember this is all about power .. who has power over whom and why.

No other … Read the rest