Corporate Eye

Archive for May, 2011

In a new study from comScore, it was reported that mobile banking is on the rise among European consumers. In fact, 8.5% of mobile subscribers in the top five European markets (United Kingdom, France, Spain, Germany, and Italy) accessed their bank accounts via a mobile phone in March 2011. That’s 20 million mobile users.

It appears that the growth of smartphone use is driving much of the mobile banking growth in Europe. In March … Read the rest

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I’ve written about brand champions on the Corporate Eye blog before. While I think Hugh Hefner of Playboy is the ultimate brand champion, I also believe that Steve Jobs of Apple is an excellent example of a brand champion. You can read some of my thoughts about Steve Jobs as a brand champion in:

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I hope you’re enjoying our series of occasional guest posts; I know I am. It’s always interesting to hear a fresh perspective. This post is from Jamie Davies.

Three Case Studies Big Business Can Learn From

If you follow all the popular media outlets online, then you might have recently seen the controversy over the video that founder Robert Parsons posted on his personal blog last March. In the video, Parsons goes on an … Read the rest

Just yesterday, I published a post here on the Corporate Eye blog about predictions related to Twitter ad spending over the next year. In that post, I wrote the following:

“Twitter’s recent focus on tightening the reins on third-party apps and acquiring popular properties like TweetDeck are an indication that Twitter is actively looking for ways to monetize the site beyond the standard timeline interruptions. These steps are also likely to provide even more

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