Corporate Eye

Archive for March, 2011

Every now and again, something happens that drives home to me generational differences. Usually, I wind up feeling really old when they occur, and just as usually it is my children that make me feel that way. And trust me, they are merciless in reminding me that I am no longer the slim, dark haired go-getter I remain in my mind’s eye.

Today, however, I was brought up short by one of my students. We … Read the rest

New research from Yahoo! about Twitter tells us a bit more about the evolution of Twitter usage and confirms some facts we already knew.

It’s not a surprise that a small number of Twitter users are responsible for the most consumed tweets. The Yahoo! study, “Who Says What to Whom on Twitter,” reports that 0.05% of Twitter users account for nearly 50% of all attention (meaning that almost half of the tweets that … Read the rest

The strongest brands are highly focused. Consumers know exactly what the most focused brands promise to them the second they hear those brand names. These are the brands that offer a sense of security and stability to consumers which lead to brand loyalty and long-term brand growth. However, making sure your brand stays focused over time can be challenging as the world, consumers, and competitors change around you.

Following are five steps to continually test … Read the rest

russian dolls personality

If your company were a person, who would it be? Are you seen as ruthless, and is that good or bad? What is your corporate level of machismo?

Such questions are often used as part of branding exercises. At Manchester Business School, Professor Gary Davies and his team have taken this further, and devised their own personality test for companies as a way of measuring corporate reputation.

Companies, like people, are multi-dimensional, and the … Read the rest