Corporate Eye

Archive for February, 2011

One of the acronyms which has gained common currency over the past few years is BRIC : meaning Brazil, Russia, India and China.  But have you ever wondered who coined the acronym in the first place?

Step forward Jim O’Neill, Chairman of Goldman Sachs Asset Management, who invented the term some nine years ago when trying to predict what the world would look like in 2050.

With China now the second largest economy in the … Read the rest

If you thought social media marketing grew quickly, then hang on tight because mobile marketing is absolutely exploding. Every company is trying to get their brands a few taps away from smartphone and tablet owners, so consumers can engage with brands anytime and anywhere from their iPhones, iPads, Android devices, Blackberry devices, and so on.

This month, Apple unveiled a new subscription option for mobile apps in its store that streamlines the process for app … Read the rest

When most people are children, they want to be someone special when they grow up; nobody ever wants to be just another anonymous person. So growing up and even later in life, we all foster a belief in our unique combination of talents and characteristics that make us a special person (at least to our spouses, children and dogs).

And so it is with companies as well. Every company strives to be unique. In business … Read the rest

I’ve written about the importance of internal brand advocates and branding from within your organization before on the Corporate Eye blog, and today, I’m going to revisit the topic by asking a question.

Would your employees nominate your company for a best place to work award?

Each year, various organizations hold “best companies to work for” awards programs.  Advertising Age published a call for nominees for its own Best Places to Work award earlier this … Read the rest