Where are you investing your marketing budget in 2011? If you want your brand to be in the right places, then you need to consider the shifting media usage trends that will define 2011.
According to research by eMarketer, television, video and Internet content consumption still dominate media usage among U.S. adults as follows:
- TV and video = 4 hours and 24 minutes per day
- Internet = 2 hours and 35 minutes per day