I recently invited Karen Jones from BioEngagement to write a guest post for us about how best to position new technologies. Over to you, Karen!
Let’s say you have a new technology platform to sell. Should you describe it as “new and never been done before”, or “just like those other guys, but better”?
Positioning: Create a New Market or Segment an Existing One?
Positioning your new technology can make the difference between success and … Read the rest