Corporate Eye

Archive for October, 2010

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All businesses have specialized terms that they use in describing their business. In itself, there is nothing wrong with this, as such terms serve as a convenient shorthand and relieve the reader of the tedium of continually having something explained to them that they already know.

Things become a little murky however, when the shorthand terms get further reduced to acronyms and the reader is left wondering what the latest … Read the rest

Consumer products companies and retailers have been watching the success of social shopping site Groupon, and now, they’re trying to generate similar success through their own social media marketing efforts.

Groupon is a site that offers local shopping discounts to site members with a catch.  The offers are very good, but shoppers can’t get a deal until they get a specific number of other people to take that same offer.  As more people join … Read the rest

There is no question about the fact that internet retailers have the capability to reach new customers and clients that are far beyond the grasp of traditional brick and mortar establishments. Yet, despite the fact that anyone with access to the world wide web can reach an internet retailer, two recent papers published by the Wharton School of the University of Pennsylvania suggest that traditional methods of advertising and marketing are still important in growing … Read the rest

The Marketing Society is a U.K.-based non-profit organization owned by its members — over 2,500 senior marketers. According to the Marketing Society website, “over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community.”  Each year, the Marketing Society Awards for Excellence recognize the best-of-the-best, including the top brand.

Voting for the Marketing Society Top Brand of 2010 is open, and the winner will … Read the rest