Corporate Eye

Archive for July, 2010

ComScore released a new report this week called Women on the Web: How Women are Shaping the Internet, which offers enlightening statistics and trends related to how men and women use the Internet around the world.  Considering that women make most purchasing decisions, this is a report that brand managers need to read.

One of the most interesting findings in the comScore report tells us that women spend 30% more time on social networking … Read the rest

Many years ago, I had a sell side analyst tell me, “One of the hallmarks of a well managed company is when you see they publish a calendar of earnings releases… and they stick to their dates”. This leads me to today’s thought on effective company investor relations sites: tell your investors what’s coming up on the calendar… and stick to those dates.

Investors need to know about certain dates, particularly as they relate to … Read the rest

frito lay website

A recent article on BrandWeek brought to my attention the redesign of the FritoLay website.  FritoLay, a division of PepsiCo, is known for its snack foods, including popular items like Lays Potato Chips, Doritos, Tostitos, and more.  You’d expect to find a fun website for a snack food company, and the redesigned FritoLay website certainly feels less corporate and more “homey” as you can see from the home page pictured below.

Rather than using the … Read the rest

In May this year BAE Systems launched their new website – a website dedicated to education. Aimed at fostering an interest in engineering from an early age, the site features a selection of fun online educational resources. These complement the ongoing activities that BAE Systems do in schools around the UK: road shows, school challenges and BAE Systems Ambassador visits.

The BAE Systems UK Education Programme website extends above and beyond the call of … Read the rest Read more

This month, Domino’s Pizza launched a campaign in the United States that asks consumers to submit entries into the Domino’s Pizza Proverbs Contest.  The winning proverbs will be printed on Domino’s Pizza boxes in the future.

The contest is fun in and of itself, but Domino’s, whose brand image has been tainted in recent years, is adding a social media element to the campaign that should spread the Domino’s brand love even further.  Not … Read the rest