Corporate Eye

Archive for May, 2010

Luxury brands commonly use gimmicks to give their brands a little something extra that the commoner brands simply can’t compete with. Often these gimmicks are completely unnecessary and don’t add any real benefit at all, but they do appeal to emotional triggers that the luxury brand customer responds to.

Infiniti recently launched an ad campaign for the 2011 Infiniti M that is filled with luxury brand gimmicks.  Do you want a car with an air … Read the rest

Mitchum dubs itself as the hardest working anti-perspirant in America, and in an effort to extend that brand promise, the company behind the brand is turning to a clever new social media marketing campaign.

In Mitchum’s new “Are You the Hardest Working Person in America?” campaign, consumers are invited to enter to win $100,000 and the opportunity to have a film made about them by legendary filmmaker Albert Maysles.  To enter, consumers simply … Read the rest

A new study from Alterian (via eMarketer) reveals some statistics that are actually not all that surprising if you’ve been following my posts here on Corporate Eye for the last year or so.

According to the survey, only 1% of respondents (made up of Internet users from the United States and the United Kingdom) never compare products and services before making a purchase.  The results of the survey were as follows:

  • 51% always compare
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I recently had some dealings with a company that sells business websites and blogging services.  An established company with a reasonable client list—so I was surprised by the fact that their plan doesn’t seem all that excellent.

Situation: The provider company needed some guest posts in order to fill the pipeline for a client blog.  The client (a mid-sized company, not a start-up) is in a technical field that requires some moderately specialized knowledge … Read the rest

According to comScore, display advertising is making a big comeback since the economic downturn in 2009.  During the first quarter of 2010, the U.S. Internet audience received over 1 trillion display ads (up 15% from the same period in 2009).

Facebook and Yahoo! served the most display ads to the U.S. Internet audience during the first quarter of 2010 as shown below:

  • = 16.2%
  • Yahoo! Sites = 12.1%
  • Microsoft Sites = 5.5%
  • Fox
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