Corporate Eye

Archive for March, 2010

Once upon a time, Ugh raised the deer’s thighbone high above his head and brought it crashing down upon the head of a passing rabbit.  Yum yum, rabbit stew for dinner and a nice new woolly patch to keep the cold from his nether regions.

At that moment in time, had Ugh and all his species killed one rabbit simultaneously the rabbit population wouldn’t even have been dented.

Fast forward a hundred thousand years or … Read the rest

Earlier this year, I wrote a post here on the Corporate Eye Blog called 2010 – The Year of Brand Transparency, Honesty and Trust, and now, research is in that supports that prediction. Weakened economies and uncertainty have caused consumers to be less naive in terms of simply believing marketing messages, and the power of the social Web in boosting global communications to new heights of access and information sharing has created a new … Read the rest

A study released by Nielsen earlier this year shows that the British and Australians use social media more than Americans. As the image below shows, the United States ranked third in October 2009 based on the amount of time people spent on social media sites per day. Both Australia and Britain came out ahead of the United States in terms of social media usage.

It’s interesting to note from this chart, however, that there are … Read the rest

On Thursday, March 11, 2010, published a news piece about how a soldier possibly leaked covert information about a military operation that could have tipped off the enemy and given them an advantage over what they were trying to accomplish. Here is a blurb of what the soldier blogged:

“On Wednesday, we are cleaning up (the village). Today – arrest. On Thursday, God willing, we will be home,” the soldier, who was not identified, Read the rest

Do your employees know your brand promise? Do they know your primary brand message and what your brand’s image is? Do they know how your brand is positioned relative to similar brands on the market?

If you answered ‘no’ to any of these questions, then you need to spend time building your brand from within your organization. Employees are the strongest brand advocates, but they can’t advocate your brand effectively if they don’t understand it … Read the rest