Unless a buyer steps up to the plate very soon, General Motors plans to retire the Hummer brand. Given the fact that the Hummer brand has been ranked as the brand with the least value by consumers, is anyone really surprised? The bigger surprise would be seeing this brand rise again. Instead, sales dropped to just 325 units in December 2009 — down by 85% from December 2008.
The death of the Hummer brand can … Read the rest