Corporate Eye

Archive for August, 2009

Should your company use Facebook, Twitter or Linked in for reaching out to other companies or buyers online? Could using these venues really be a way for a company to effectively reach out and market their product or service and make a name for themselves?

Social networking is without a doubt a very valuable tool that brings the right people, to the right places at the right times. You never know who you’re going to … Read the rest

New research from the Shelton Group tells us that the term ‘green’ can mean very different things to different people as it applies to consumer behavior.  The result — brands need to market to these consumers very differently.  In other words, the subsegments of consumers that make up the environmentally-conscious audience are diverse and highly nichey.  In other words, one message does not fit all when it comes to green branding and marketing.

Basically, … Read the rest

A new report from The Integer Group and M/A/R/C Research sheds new light on a growing shift in what’s most important to consumers these days.  According to the study’s results, 28% of consumers surveyed in June 2009 admitted they are willing to pay more for products and to shop at stores that offer greater convenience, speed of service, and so on.  That’s up from 23% in May 2009.  While you might think that given the … Read the rest

Seems that more companies are using their homepage to grab visitors. I found this to be the case for Italy based UniCredit Group.

UniCredit packs the homepage with effective content–

  • Right on top are hard to miss testimonials. These are one of the most effective methods to establish credibility.
  • Access to press releases and news is available.
  • Share price and chart.
  • At the bottom, a series of links to what the company is doing
Read the rest

Today I am continuing two themes from recent posts: I am continuing to visit and comment on investor relations sites of FTSE 100 companies, especially their main IR page, and I continue easing back into the workaday world following my recent bicycle trip by visiting the site of another leisure company, Diageo.  During long, hot bicycle rides one becomes very focused on “hydration therapy”, particularly if alcoholic content is involved.  And Diageo, in its Guinness … Read the rest