Corporate Eye

Archive for January, 2009

Stop the presses! Readers are expressing their opinions on the Fortune list of ‘100 Best Companies to Work For’ — and the range of comments is a reminder that beauty is in the eye of the beholder. Though some folks express enthusiasm for their listed companies, others said something like ‘How could you put Company X on this list???’ (And often enough, different people are saying opposite things about the same company.) Another big response … Read the rest

Today, I’d like to get your opinion on splash pages on websites.  Personally, I don’t like them.  While they certainly add value to pornographic websites or websites that advertise alcohol and there is a need to prequalify people before they enter the corresponding site, I can’t think of many other instances where I find them to be helpful. 

Frankly, I have very little time, and I’d imagine most consumers feel the same way.  I certainly … Read the rest

Recap: Google has slipped from number one (two years running) to a mere number four on Fortune’s list of the ‘100 Best Companies to Work For.’ Why? Partly because companies one through three have gotten ahead of them. But also (according to Fortune) because Google has eliminated some ‘frills’–most notably, afternoon tea and the annual all-expenses-paid ski trip.

Since few companies on earth provide afternoon tea to supplement their all-day, all-free offerings … Read the rest

Corporate Governance is getting lots of attention. 

The National Association of Corporate Directors in October issued Key Agreed Principles (PDF) to Strengthen Corporate Governance for U.S. Publicly Traded Companies and stated —

The current economic crisis has eroded public and investor confidence in corporate governance. American corporations must take action to restore the public trust. For the past year, we have worked with business leaders and shareholder groups to create the attached set of Principles

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Is it Twitter? Facebook? What about MySpace or Plaxo? It’s hard to say that one, (if only one and if any ONE) is right to use for your business. Why? Because every business is different and every business owner is different. Deciding what works well with your business is relative, again, to the business.

Social media marketing is a hot topic these days for most all businesses. Showcasing your wares and services is pretty exciting … Read the rest