Corporate Eye

Archive for 2009

Online video represents a huge opportunity for brands to connect with consumers, raise brand awareness, and more, but the most memorable viral videos of 2009 (as determined by YouTube) included very few branded videos.

Will 2010 be the year that brands finally learn how to capitalize on this growing marketing opportunity?

We’ll have to wait and see about that.

In 2009, the top 31 YouTube videos were dominated by humorous videos uploaded by individuals … Read the rest

As we reach the end of my first year in the “Careers Corner” at Corporate Eye, it’s a great opportunity to look back over all the topics that have been covered in the column.  We’ve analyzed best practices, explored fundamental issues and emerging trends, cataloged some hits and misses, asked serious questions—and had a little fun.  Not a bad way to spend twelve months!

Year-end lists always seem to be the “Ten Best.”  (Or “Ten … Read the rest

I believe this is the first consulting services company I have profiled. It is not one of the mega consulting firms, but it sure knows how to tell visitors about itself. The company Tieto is based in Finland and does business across the globe.

A good feature on the uncluttered homepage is that the company tells you what they do (not every company does).

Industries served and their offerings are outlined. … Read the rest

Ever since Fred Astaire turned Audrey Hepburn from a bookworm to a cover girl in Funny Face, the makeover has been a Hollywood staple.  And more recently, a great source of ratings for reality TV.   Although a website transformation doesn’t have quite the same level of drama, it can still be entertaining—and instructive.

So here we have two makeover stories, both of which show what a difference design can make.  But while one is … Read the rest

The first decade of the 21st century is coming to a close, so I thought it would be a good time to think about, I mean really think about, your brand message, image, promise and positioning as we begin 2010.  To do so, consider the brand kiss of death.

What’s the brand kiss of death?  Simple …

When a brand name is mentioned, the common consumer reaction is to think, “so what?”  And asking “so Read the rest