Corporate Eye

Archive for August, 2008

It is often easier to explain by showing examples of what not to do.  However, that doesn’t mean there aren’t companies out there doing Investor Relations web sites right.

One such company is Nestle.  What makes Nestle’s IR page interesting is that, although a well known household name in America, it is in reality very much an international company.  In fact, to invest in Nestle without the machinations of investing on a foreign stock market, … Read the rest

Social networking is a form of marketing that is used by large and small companies, individuals and businesses and is often highly profitable, depending on what circles it’s in. Although you will hear many companies and bloggers tout the varied benefits of social networking, there are heavy responsibilities that come with social networking. Blogger accountability and company responsibility are only a couple of factors that contribute to the image that the blog has on media … Read the rest

In order for a form of measurement to be truly accurate it has to be implemented by a group, not a set of individuals. For instance, it’s much easier for a group of five people to measure a thousand paces (the old mile) than five people counting a thousand paces individually.

This is why the World Business Council for Sustainable Development (WBCSD), in conjunction with the International Finance Corporation (IFC), has recently launched the Measuring Read the rest

Samsung Electronics America is tapping the social web in its promotions leading up to the Super Bowl on February 1, 2009.  The Super Bowl is one of the most watched sporting events in the United States and, it is broadcast globally.  Brands pay big bucks (over $2 million is not unusual) for a 30-second advertising spot during the Big Game that is likely to be seen by well over 100 million people around the world.  … Read the rest

They’re everywhere. Bloggers that is. They’ve been at the U.S. National Democratic Convention all week, and judging by the buzz on political websites and blogs, they’re not going anywhere too soon. This short video excerpts a portion of the bloggers that were on hand at the Democratic National Convention and gives us a glimpse into the reasons why they feel like they’re making a difference by blogging on the political issues this week.

As … Read the rest