Corporate Eye

Archive for October, 2007

While researching for a benchmark report into oil and gas companies this week, I came across this example of a great way of communicating with your retail investors.

Petrobras run a live chat session with their Individual Investor Manager, and then post the transcript of the session for future reference, with an archive going back to 2001. Most of these sessions deal with the quarterly results, but some cover the business plans and strategy.

Yes, … Read the rest

Unless your company is very new indeed, there will be a history of rises and falls in the share price. Investors – both existing and potential – will want to understand this history.

Some companies explain this by linking peaks and troughs on the share charts to press releases or RNS releases which cover the events related to the change.

Benetton is an example of this style of presentation; clicking on one of the markers … Read the rest

How easily can your customers find you on the High Street?

Imagine that you want to visit a branch of Big Retail Company, but don’t know where the nearest store is. Searching on the internet, you land on the corporate website. Can you find the answer to your question?

I’ve looked at 14 FTSE100 companies who have a High Street or out-of-town presence to find out how easily a retail customer could find their nearest … Read the rest

How can you persuade the green investor to invest in your company, if your environmental credentials are looking rather weak?

Some industries, by their very nature, are going to do more harm to the environment than others. Companies working in consumer services rather than in basic materials are bound to find it easier to ‘go green’, and to target the green investor.

But how picky should the green investor be?

Is it better for the … Read the rest

Do you want to be seen as open and transparent?

People want to know who has money invested in your company, and you should explain this – though you don’t need to mention everyone!

I’ve found 8 different ways that companies have used to disclose and explain their shareholder structure.

This is usually done by one of the following four methods:

  1. Giving a list of the top 10 or 20 shareholders (by size of shareholding)
Read the rest