Corporate Eye

20 Must-Read Branding Articles of 2010

2010-calendar2010 has nearly reached its end, so it seems to be an appropriate time for a 2010 branding recap. Following are links to 20 must-read branding articles that I published here on the Corporate Eye blog in 2010.  You can use the concepts, trends, and theories discussed in these articles as you develop your marketing and branding strategies for 2011.  Note — this list is in no particular order.

  1. 5 Tips for Branding Success
  2. Are All Brands Global in the 21st Century?
  3. The Ultimate Brand Champion – Hugh Hefner of Playboy
  4. Are You Talking to the Right People About Your Brand Online?
  5. Branding from Within – The Importance of Internal Brand Building
  6. 2010 – The Year of Brand Transparency, Honesty and Trust
  7. The Oprah Effect
  8. 10 Brand Stories that Made Headlines in 2010
  9. The Importance of Internal Brand Advocates
  10. 10 Big Buzz Brands of 2010 for American Consumers
  11. How Customer Service Affects a Brand
  12. Brand Confusion Always Benefits the Category Leader
  13. Branded YouTube Channels to Benchmark
  14. Brand Museums and Factories Become Popular Tourist Destinations
  15. 5 Rebranding Mistakes to Avoid No Matter What
  16. Tiffany – Brand Longevity in a Blue Box
  17. 5 Corporate Brands that Know How to Merchandise
  18. Calculating the Value of Facebook Fans
  19. Put Your Brand Through the One-Color Test
  20. Consumers Want Incentives from Brands to Become and Stay Fans

Image: stock.xchng

The following two tabs change content below.
Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.