Corporate Eye

20 Must Read Branding Articles of 2009 from Corporate Eye

2009_Calendar2009 is almost over, so I thought it’s a good time to review some of the branding highlights from articles I published here on Corporate Eye this year.

In reviewing the approximately 150 posts I published on Corporate Eye this year, I saw a few topics stand out as particularly popular — social media, brand strategy, recession marketing, and niche marketing.  In fact, those topics are all mentioned in the must read branding articles of 2009 from Corporate Eye.

The following top 20 branding articles offer a variety of content, from strategy to trend analysis, opinion and commentary to debate and discussion.  My goal in selecting these articles was to revive your strategic brand thinking in preparation for a successful 2010!

20 Must Read Branding Articles of 2009

  1. The Brand Champion Exit Strategy Redux – Lessons from Apple and Steve Jobs
  2. What is Intangible Brand Value?
  3. Are Your Sub-brands Embarrassing Your Primary Brand?
  4. A Branding Debate from the Swiss Army Knife
  5. 5 Ways to Position Your Brand as Eco-Friendly
  6. 80% of Online Video Traffic Comes from Blog Referrals
  7. 5 Ways to Achieve Experience-Based Brand Differentiation
  8. Has Your Brand Been Twitterized?
  9. Would Your Employees Wear Mardi Gras Costumes for You?
  10. Social Media – The ‘Always On’ Focus Group
  11. How to Make Your Brand Like Chocolate
  12. How Important is It for Brands to be Green?
  13. Brands Still Not Connecting with Consumers on Social Media Sites
  14. Small Brand Strategy – Not Just for Electronics Anymore
  15. Brand Longevity – The Message Consumers Need to Hear
  16. Niche Brands are Hot
  17. Building Brand Trust
  18. Twitter Brand Mentions are More Informational than Critical
  19. What’s in a Name? When Companies Rebrand
  20. 10 Trends for 2010 that Affect Branding, Marketing and Business

Image: Flickr

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

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