Corporate Eye

20 Marketing Trends for 2014

marketing trends graphNearly one year ago, I shared a list of marketing trends for 2013 here on Corporate Eye that I believed would play significant roles in brand marketing strategy this year. In June, I reviewed those 2013 marketing trends to see how far marketers had come in leveraging the marketing opportunities and filling gaps left open by these trends. At the time, there had been quite a bit of progress in hot marketing areas like mobile marketing and social media marketing, but much still needed to be done with regards to big data and behavioral targeting.

As the end of 2013 approaches, WebDAM Solutions published an infographic that is filled with marketing statistics for 2014. Following are some highlights of what you can expect in marketing in 2014 and beyond:

  • $135 billion will be spent on new digital marketing collateral in 2014.
  • 25% of the ad market will be made up of internet advertising by 2015.
  • 100% increase in social media marketing budgets by 2018.
  • 72% of pay-per-click (PPC) marketers will increase their PPC budgets in 2014.

The infographic also highlights some beliefs held by marketers that will define marketing in 2014 and beyond. For example, 78% of Chief Marketing Officers believe custom content is the future or marketing. There are also a number of interesting statistics about marketing, lead generation, and conversions, including:

  • 52% of companies have found a customer on Facebook.
  • 43% of marketers have found a customer on LinkedIn.
  • Videos on landing pages increase conversions by 83%
  • Inbound marketing delivers 54% more leads than traditional outbound marketing.
  • Social sharing buttons increase email click-through rates by 158%.

Check out all of the statistics and details in the infographic below.

2014 Marketing Statistics Infographic

Via: Webdamsolutions.com

You can learn a lot more marketing statistics here on Corporate Eye by following the preceding link. The world of marketing has never changed more quickly than it has in recent years, and with the rapid development and adoption of mobile technology, it’s safe to assume that there will be many more big changes in the foreseeable future. Today, marketers and the brands they represent must be agile and ready to seize the opportunities that these marketing trends offer.

Is your brand ready to leverage these marketing trends? Leave a comment and share your thoughts on the future of marketing and marketing trends in 2014 and beyond.

Image: Sergio Roberto Bichara

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
Comments

Your article is interesting, but your web page is insanely painful to view. The type is too small, but more important, the right hand rail blinks in and out of the colour blue, and disappears and sinks back into to view as I travel down your page. If I wanted to watch Sesame Street I would do so. Trust your content to stand on its own.

Hi Jennifer – thank you for your feedback. I do appreciate it!

The size of the text is relatively easy to fix, and I can add that to my list. I’ll have to investigate the floating sidebar…

Lucy

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