Corporate Eye

15 Statistics that Support a Mobile First Brand Marketing Strategy

global brand marketingHave you prioritized mobile in your brand marketing strategy yet? Even if  you don’t put mobile first in your marketing plan, it needs to be high up on the list of priorities.

Remember back in 2010 when smartphone adoption in the United States and Europe hit 30%, and comScore reported that social media was one of the fastest growing mobile activities? How about in 2011 when 35% of all Yelp.com searches came from a Yelp mobile app? Fast forward to 2013, and more consumers than ever are using their mobile devices to seek out information and make purchase decisions while they’re in brick and mortar stores.

A new infographic from Unified Social suggests that smart social marketers think of mobile first. That statement is supported by a long list of statistics, which prove how important mobile brand marketing has become in 2013. Following are 15 of those statistics, which you can see visualized in the infographic below:

  1. Global shipments of tablets will surpass desktop computers in 2017.
  2. 78% of Facebook users in the United States access the site via mobile devices.
  3. Facebook Page posts from mobile devices are 39% more engaging.
  4. Mobile advertising comprises 41% of Facebook’s revenue.
  5. Facebook has 16% market share of global mobile advertising.
  6. 60% of Twitter users are mobile.
  7. Mobile Twitter users are 79% more likely to use Twitter multiple times per day.
  8. Mobile Twitter users are 66% more likely to retweet content.
  9. Mobile page views on LinkedIn increased by 250% in 2013.
  10. 59% of Yelp searches come from mobile.
  11. 40% of YouTube video plays in the United States come from mobile.
  12. Mobile advertising makes up 25% of YouTube’s revenue.
  13. Mobile Pinterest usage increased 60-fold in 2012.
  14. Pinterest content is shared nearly three times more often on mobile devices than via desktop computers.
  15. Overall, mobile users share content twice as often as desktop users.

 

If mobile marketing isn’t a priority for your brand, you’re already behind your competitors. Ignore these statistics at your own risk (and at the risk of your brand’s success in the future). Your competitors have likely already created a mobile-first marketing strategy. At the very least, they’ve probably prioritized mobile in their marketing plans. Don’t let your brand fall further behind, because at some point in the near future, you won’t be able to catch up anymore.

Image: Barun Patro

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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