Corporate Eye

15 Must-Read Branding Stories of 2009

2009_calendar_augustLast week, I published a list of 20 must-read branding articles of 2009, and this week, I’m taking that recap a step further by offering my list of 15 must-read branding stories of 2009.

Below are links to 15 stories about well-known brands that got us thinking in 2009.  These stories might have surprised us, validated our existing opinions, or even established the first steps in defining new branding trends that will carry into 2010 and beyond.  Others are just plain entertaining or fun!

As you read through the 15 must-read branding stories that I’ve written about here on Corporate Eye throughout 2009, consider how the questions elicited, debates opened, and lessons learned can affect your own brand strategy for 2010.

15 Must-Read Branding Stories of 2009:

  1. Microsoft was the Most Talked About Brand in 2009
  2. Obama and the Revitalization of Brand U.S.A.
  3. Continental Airlines Teams up with Winstar Interactive to Display Third-Party Ads on
  4. Nissan – A Lesson in Creating a Brand Image, Message and Promise
  5. MySpace Repositions – Goodbye Friends, Hello Bands
  6. Twitter’s Trademark Stance
  7. International Trademarking Problems for Apple’s iPhone
  8. Microsoft Redemption Comes in the Form of New Bing Ads
  9. Penske Rescues Saturn from GM
  10. Oprah Winfrey Extends Brand to Her OWN Television Network
  11. Wikipedia Kills MSN Encarta
  12. Anheuser-Busch Loses Trademark Battle and Budweiser Brand Name in EU
  13. Miller Introduces the 1-Second Ad
  14. Exposed – Belkin Pays for Positive Customer Reviews
  15. Cause Marketing Boosts Brand Marketing on Facebook for Kraft

Image: Flickr

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.