Corporate Eye

100 Companies that Matter Most in Data 2013

top 100 data companiesOne of the hottest topics in branding and marketing in 2013 is big data, and companies around the world are collecting and storing massive amounts of data. For brand marketers, the challenge is finding ways to effectively analyze and use that data to increase sales. While we’re still a long way to crossing that bridge, there are some companies that are rising to the top of the data industry.

Database Trends and Applications put together the DBTA 100 list of the companies that matter most in data in 2013, and it highlights many of the companies that are learning how to harness the power of big data and make that data not just accessible but also usable for businesses and marketers.

The DBTA 100 is made up of companies that provide services or products related to data management. Joyce Wells of Database Trends and Applications explains that it has been the rapid growth of data and the need for solutions to handle that data that has led the way for information technology companies like the DBTA 100 to stand out from the rest. She writes:

Data integration is becoming more important than ever along with business intelligence solutions that can handle both structured and unstructured data,” writes Wells. “What value would any of this information hold without solutions to cleanse and deduplicate it, and the ability to keep it secure from outside hackers and internal privileged users?

The DBTA 100 includes both large and small companies offering innovative data-related technology products and services. You’ll find newer companies on the list in addition to well-known company and brand names like, Dell, Inc., EMC Corp., Google Inc., HP, IBM, LexisNexis, Microsoft Corp, Oracle Corp., Rackspace, SAP AP, and Teradata Corp.

Follow the link above to view the full list and read more about how Database Trends and Applications put together the list.

Are your go-to data companies for marketing-related data included on the DBTA 100 list? Which companies are missing that you think should be on the list? Leave a comment below and share your thoughts.

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.