Once again–this was harder than it seemed when I thought it up! For one thing, some of the most “significant” posts were already included in the previous list, My Picks. And–I had to decide how to define “significant.”
But again, I came up with a trick: put them in pairs. (For some reason, that seemed easier . . . )
So here are some additional posts I think asked important questions and/or introduced emerging topics in 2009:
1. Corporate Communications and Social Media: Genie Will Not Return to Bottle—which considers how companies are losing control of their images—and Recruiting in the Headlights, which analyzed how the Careers sections for AIG and Citi coped with their company’s respective PR disasters. Takeaway: Only a few months separated the two posts, but those months saw a big shift in the landscape of corporate communications.
2. On the Hunt for Passive Candidates and Circular Motion: Two Views of Employee Referral. The topics are obvious from the titles—and they are paired because they both point to new questions about conventional wisdom.
3. Recruiting Goes Green (again, obvious) and Going Native, which explores the new digital divide—or the new generation gap, depending on how you look at it. Paired because both posts address topics that might not be at the forefront now, but need to be taken seriously going forward.
Here’s a runner-up trio, included because they are actually, immediately useful:
Test Question, which summarizes Lou Adler’s checklist for evaluating a Careers site; A Super-Simple Website Check-up, similar topic, different approach; and Two Simple Rules for Better Job Descriptions.
A closing note: After looking through everything discussed in the 2009 columns, I still think the year’s most important message was delivered in Silver Linings. While it’s easy to get caught up in all the activities and innovations of the recruiting world, in the end . . . real lives are changed when people get jobs. And when they don’t.
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