2010 was a year dictated by struggling economies and a proliferation of information via the social Web that brands were forced to recognize and respond to. It was also a year of some brands demise, some brands repositioning, and some brands survival against the odds. Following are reminders of 10 brand stories that got people talking in 2010.
A 2010 brands in the news article wouldn’t seem accurate if it didn’t start with the BP oil spill off the Gulf Coast of the United States that damaged a brand but seemingly, not beyond repair. Remember what happened to the BP brand in 2010 in these posts:
- BP – Flooded in Oil Rather than ‘Beyond Petroleum”
- The BP Brand Fallout – Consumers Weigh In
- It’s Not Just BP that Consumers Don’t Trust
- New Study Shows BP Still the Bad Guys in Consumers’ Minds
The brand that owned the word “reliable” in the automobile market became the target of news as recalls battered the brand’s image and promise early in 2010. Toyota pursued a variety of initiatives to regain consumers’ trust, including turning to Digg to change negative brand perceptions.
3. World Cup
Brands from around the globe tried to catch some of the buzz from the 2010 World Cup. Nielsen even charted World Cup perceptions in seven countries!
Who wasn’t talking about Apple’s iPad in 2010? It was the new product story of the year!
5. Old Spice
Old Spice proved that a brand can be given new life with a new ad campaign, social media marketing, and a bit of creativity!
The gas-guzzling, eco-unfriendly Hummer brand met its demise in May 2010 when the last new Hummer rolled off the production line after all attempts to sell the brand by General Motors failed.
8. Mad Men
2010 marked the year that a cable television show called Mad Men delivered $3 million in free exposure to 74 brands, and that number is still growing!
It’s not a household brand name yet, but the Earlybird story is one that got people talking in 2010 when with only 3 tweets published in just 5 days the @earlybird Twitter account got over 40,000 followers. Five months later, nearly a quarter million people follow @earlybird.
Facebook was literally everywhere in 2010, so I’d be remiss not to include the brand in this list. Check out some of the branding stories related to Facebook that drove a buzz in 2010:
- Facebook ‘Like’ Opens Targeting Opportunities for Marketers
- Calculating the Value of Facebook Fans
- Facebook Asks Users to Share Stories of How Facebook Impacted Their Lives
- The Real Reasons People ‘Like’ Brands on Facebook
- 28 Facebook Brand Pages with the Most Likes
- New Brand Marketing – More Facebook Likes Equals More Brand Savings
- Facebook Dominates Display Advertising Impressions
What brand stories got you talking in 2010? Leave a comment and share your thoughts about branding in 2010.
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015