Is your brand meaningful? Marketing and communications company Havas Media Group has been indexing brands based on a framework that connects human well-being with brands at a business level for years, and in 2013, most brands add little meaning to people’s lives.
The Meaningful Brand Index is used to measure the benefit brands bring to people’s lives and ranks over 700 brands among 134,000 consumers in 23 countries using 12 “areas of well-being.” Those areas … Read the rest







