This year, nearly 146 million people in the United States will shop using mobile devices. They’ll be “window” shopping as well as researching and comparing different types of products and specific brands. Over 102 million of them will actually make a purchase using a mobile device this year.
Those statistics come from eMarketer and put the importance of mobile marketing into perspective. However, the mobile marketing funnel is longer than you might think.
According to … Read the rest