5 ways to market your company on YouTube
February 8, 2008
Have you visited YouTube recently?
No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.
1. Classic talking heads: executives and experts
The first example are the videos placed by companies to discuss issues related to their industries.
For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guineapigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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7 steps to Yes: do I want to work here?
January 29, 2008
Last time I suggested some ideas to help your prospective recruits find out something about what your company does.
Their next step will be to decide whether they would like to work for you.
Step 2: “Would I want to work for this company?”
Answering this question is a chance to sell your corporate culture. What is so special about your company? Why would someone want to work for you, rather than for your competition?
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7 steps to Yes
January 24, 2008
Yes!
The letter from Princeton is an old standard now, but I mention it again to emphasize that the goal of a recruitment process (from both points of view) is to get to Yes.
Or perhaps Yes-Yes, because the goal is to get to Yes on both sides. (Yes-No or No-Yes are both mismatches resulting in disappointment. No-No is usually less of an issue).
To get to Yes, the prospective recruit has to find the answer to a number of different questions, and go through 7 steps:
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Put your brochure in their pocket
January 21, 2008
Have you considered using podscrolls to communicate more detail about you?
Podscrolls are like presentations, or brochures, and are composed of a series of images, but they are read using an iPod or other personal media player with a colour screen rather than on paper. These were first used by travel guides (Rough Guides), but potentially have a lot of different applications.
Accenture are using them in their Careers section to enable prospective candidates to download brochures for reading later - on their ipods.
I can see that this might work for documents or presentations that you’d like people to review, re-read, and think about, and it is certainly convenient - no need to carry about a document in case you’d like to have another look later.
However, the pixel size is small (320*240) so you probably wouldn’t want to put your annual report or financial statements on podscroll.
But do you have manuals - either for your end customer or for your staff - that it would be helpful for them to have available in a size that would fit in a pocket? Or price lists? What about other presentations that people could download and read on the bus without having to get out their PC?
I’m going to be looking out for interesting uses of podscrolls, so if you come across something, do let us know.
What do your job applicants say about you?
January 9, 2008
No doubt you know that you can monitor what bloggers are saying about your company, either by buying a tailored service (say from Cyveillance, or Magpie) or by simply setting up Google Alerts.
But here’s a slightly different slant on it: what are your potential recruits saying about you to each other? What brand message is your careers site conveying?
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