Corporate Eye on Investor Relations
The Role of Financial Theory in Investor Relations
During their first year of business school, MBA students are taught that traditional financial theory holds that the value of a firm is equal to the sum of its future cash flows, discounted back to a present value. While this is fairly simple to express, quite a bit of financial calculation goes into coming up with the final value, including making estimates of future cash flows, figuring a terminal value, risks to be considered in coming up with a discount rate, and other considerations beyond the scope of this essay. Note at this point that the financial theory does not ...
What Makes for Effective Investor Relations Sites? Part 39: What Makes You Unique?
When most people are children, they want to be someone special when they grow up; nobody ever wants to be just another anonymous person. So growing up and even later in life, we all foster a belief in our unique combination of talents and characteristics that make us a special person (at least to our spouses, children and dogs). And so it is with companies as well. Every company strives to be unique. In business school they give it the fancy name of differentiation, but the concept is clear: your product or service offering needs to stand out from the competition. ...
What Makes for Effective Investor Relations Sites? Part 38: Make the Investment Case
It’s a curious thing, but most company investor relations sites do not come right out and state why you should invest in the company. In marketing terms, most sites engage in what can be referred to as a "Soft Sell" where they lay out information for the visitor and allow the visitor to come to their own conclusions. This is a perfectly valid approach, but in certain circumstances a more direct approach may be more effective. When a company devotes a page on their investor relations site to making the case why investors should invest in their company, they are really ...
The investor relations site has to work hard to convey a great deal of information to both professional and retail investors, and to financial journalists. The site has to attract new investors, and keep existing ones informed. All want the company story, and to understand the company perspective on events, but have varying informational needs. The corporate site is the natural place to look for this information, but balancing all this while complying with all regulations can be a challenge.
We have scored over 300 corporate IR sites, against criteria covering everything from and have identified best practices and stretch targets. Contact us to find out how well your site scores..
The IR Site
Not only are there a wide range of tools and techniques available for investor relations teams to use in presenting information online, there is an increasing need for an efficient and effective content strategy.
We explore current best practices for individual elements of investor relations sites, from share price to management biographies and remuneration, and look at what the next step might be in each case.
Corporate Eye helps you understand, manage, and measure the corporate website with timely information and industry-leading tools. Contact us to find out more.
Building a positive reputation by using your corporate web estate and engagement campaigns can help limit reputation damage if a crisis erupts. We analyse the online landscape, crisis factors, and strategies to show how to create a reputation shield... before it's needed.
Our benchmarking system helps you understand, manage, and measure the impact that your corporate website has on your visitors; you can compare your site with those of your peers, or with the best-in-class.
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Setting the Context
Some companies clearly explain the context in which they compete by presenting market trends, providing management's perspective on the competitive landscape, macro environment, strategic direction and other non-financial indicators. This provides valuable information and permits stakeholders to get a comprehensive view of the company's 'big picture'.
Find out where your site stands, and discover opportunities for enhancement.
Recent IR Posts
- More on Marketing, Corporate Life Cycles and Investor Relations
- Mind mapping website data
- Marketing, Corporate Lifecycles and Investor Relations
- Marketing, Investor Relations and the Pareto Principle
- Marketing, Investor Relations and Customer Service
- The Intersection of Marketing Theory and Investor Relations
- Efficient Markets – Even More on Financial Theory and Investor Relations
- Using A Theoretical Model to Think About the Value of Investor Relations
- More on Financial Theory, Future Estimates and Investor Relations
- The Role of Financial Theory in Investor Relations
- The Intersection of Academic Theory and the Everyday Practice of Investor Relations, or, This Isn’t as Boring as It Sounds
- Is Apple the Most Valuable Company in the United States?
About Corporate Eye
We provide information and insight into best practice in online corporate communications.
Our online system shows you how your site compares to your peers and suggests quick wins for gradual improvement - and stretch targets for the best...