Twitter Positions as the Friendly Brand with Latest Redesign
December 13, 2011
Time for a new #newtwitter. Last week, Twitter unveiled another “new Twitter” with a goal to make the site simpler and less intimidating to casual users and advertisers. The new design positions Twitter as a friendly brand and is expected to connect the widespread awareness of Twitter to greater engagement on the site.
This new version of Twitter divides the site into four areas when you log into your account:
- Home: Includes tweets from everyone you follow on Twitter.
- Connect: Interact with other users and search for users.
- Discover: Search for tweets using hashtags and see personalized news recommendations.
- Me: View your own Twitter profile.
To regular Twitter users, these new sections aren’t really groundbreaking. The information has always been easily accessible, but Twitter’s leaders believe the new design makes these sections even easier to find with fewer clicks.
Of course, it’s assumed that many of these changes are also intended to boost advertising opportunities and interest. On the same note, Twitter has launched brand pages, which are available to a few brands right now, but are expected to roll out to everyone in the future. Twitter won’t charge for brand pages. Instead, the monetization focus will stay on its advertising offerings.
And that leads us to the most significant change that debuted with this most recent Twitter redesign. Now, images and other media that are included within a tweet open directly within each individual tweet (on the side of a user’s screen) rather than in a separate web browser tab or window. This is great news for users and huge news for advertisers. Suddenly, the 140-character limit is gone, because advertisers can include media, such as videos and images, with their promoted tweets. There is no doubt that many advertisers will be very interested in this new feature.
What do you think of the latest Twitter redesign? Is Twitter delivering on its attempt to be the friendly brand? Leave a comment and share your thoughts.
Get our updates
 |
More in Brand (64 of 592 articles)
Google Announces New Search and Display Tablet Ads
Sales of iPads and other tablet devices are skyrocketing, and Google has launched new search and display ad formats designed specifically for the tablet audience ...
This post was written by Susan Gunelius.
Agree? Disagree?
Do let Susan Gunelius know what you think by commenting below ...